Articles

One thing leads to another. Circular problems…?

“We can’t improve our reach until the new digital marketing manager is onboard.” “We can’t….until…” How often does the solution to one issue depend on the solution to another? But does it really have to? Sitting in a prefect’s common room some decades ago, a group of us were putting the world to rights. I can’t remember the topic. It was the...

SWOT or So What Analysis

To what extent does it or could it affect your path towards your mission? How many times have you bought something or used a service, only to be followed up with a survey? “On a scale of 1-10, how likely are you to recommend Xxxx to a friend?” I was asked this after a colonoscopy…and frankly the answer was -100. The point I am making is...

What does your Mission do for you?

Mission Statements are often more about marketing than inspiring…which should they be? I was sitting in the reception of a company in Kuala Lumpur, waiting for a meeting with the...

What would have to happen?

“What would have to happen in order for your part of the organisation to deliver on our strategy?" OK that could read ‘operation’ if your structure is small, but this is at the heart of essential management thinking. I’m quite aware the example I am about to talk...

The Elephant in the Room

Many times, we know we face certain challenges, but choose to ignore them as they seem insurmountable. “Well we know that, but there is nothing we can do about it”…a quote from almost any management meeting. We all have challenges or obstacles that we have lived with...